Think Zillow, But Nursing Homes

Web Development-Artificial Intelligence-Digital Marketing

The Goal

View All Options’ goal was to replace a confusing, high-stakes search process with one trusted destination for Massachusetts nursing homes—where families can quickly filter by what matters, see what facilities are really like, and compare options side-by-side before making calls or visits.

We helped them achieve that by building a marketplace-style experience that supports location/insurance/amenity-based filtering, facility profiles designed for clarity, and a comparison workflow that helps families align on next steps faster.

Tools Used

ChatGPT

Next.js

MongoDB

Node.js

Vercel

Stripe

Sendgrid

Phase 1 - Strategy & Product Framing

Aligned on the client’s “Zillow for nursing homes” vision and translated it into clear page structure, messaging, and user flow.

Phase 2 - UX/UI Design

Designed compassion-first layouts that guide families through search and comparison without feeling overwhelming.

Phase 3 - Development

Built a scalable, high-performance directory experience with a structure that supports growth in listings, traffic, and features.

Phase 4 - Launch & Growth Readiness

Deployed a stable production release with a foundation for marketing, measurement, and iterative feature expansion.

Delivered Value

We delivered a platform that reduces overwhelm by turning scattered information into structured, decision-ready listings—complete with rich visuals and 3D tours so families can evaluate facilities even when in-person touring is difficult.

To further remove friction, we supported the broader product ecosystem with tools that help families navigate affordability—highlighted by an AI-powered MassHealth/Medicaid eligibility screener that guides users through questions and provides clarity on likely eligibility and next steps.

Powerful Filtering

Families can tailor searches by location, accepted insurance, amenities, and clinical services to find the right-fit options faster.

3D Tours + Rich Media

Facility pages support visual exploration with high-quality images and 3D tour access for a more confident decision.

Award-Winning AI Screener

The AI-powered MassHealth/Medicaid eligibility screener earned recognition at the McKnight’s Tech Awards for simplifying a complex process.

View Website