Compassionate Counseling for Neurodivergent Families

Robin Gershon-Halpern Counseling hero image

The Goal

Robin Gershon-Halpern brings more than 35 years of experience helping children, teens, and parents navigate ADHD, anxiety, learning differences, and autism. She needed a website that reflected that depth while feeling approachable to a parent who lands on the page overwhelmed and unsure where to turn.

Our goal was a site that reassures first and informs second: a warm, uncluttered design, language that speaks directly to families, and a clear path to scheduling a consultation from any page. It also needed to present nine distinct services and two locations without becoming a wall of text.

Tools Used

Next.js
Tailwind CSS
TypeScript
Vercel

Phase 1 - Discovery & Voice

Defined the audience, tone, and the reassurance parents need in the first few seconds.

Phase 2 - Site Structure

Mapped home, about, specialties, FAQ, contact, and nine individual service pages.

Phase 3 - Visual Design

Created a calm serif-led design with soft blues, whitespace, and gentle imagery.

Phase 4 - Build & Content

Built responsive pages in Next.js and wrote clear, family-focused copy for every service.

Phase 5 - Launch & SEO

Set up metadata, local details for New Jersey and Florida, and launched the site.

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Delivered Value

We designed a soft, editorial look built around a serif headline, generous whitespace, and a calming blue palette, so the site feels like the practice: steady, warm, and professional. The homepage leads with empathy, explains Robin’s collaborative and evidence-based approach, and repeats a single call to action throughout.

Each service, from ADHD coaching and executive functioning to parent coaching and school advocacy, has its own page with focused copy and metadata, giving families a clear answer and giving search engines a well-structured practice site. FAQ and contact pages, dual-location details, and a fast Next.js build round out a site that is easy for Robin to maintain and easy for parents to use.

35+ Years

The site puts Robin’s decades of experience front and center without feeling clinical. Credentials, approach, and warmth come through together.

9 Service Pages

Every specialty has a dedicated page with focused copy. Parents find the exact help they need, and each page can rank on its own.

One Clear Next Step

Schedule a Consultation appears in the header, hero, and footer of every page. Families never have to hunt for how to reach out.

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