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The Goal

Hiring an agency usually means juggling scattered directories, cold outreach, and a lot of guesswork. Appsli set out to build a single destination where companies can browse a curated, ranked directory of agencies, compare them side by side, and move from research to proposals without leaving the site.

The platform had to work for both sides of the market: buyers who need a trustworthy shortlist, and agencies who want to be found by clients that are ready to hire. Our goal was a directory that feels editorial and credible at scale, with a guided matching path for people who don’t know where to start.

Tools Used

Next.js
TypeScript
Vercel
ChatGPT

Phase 1 - Marketplace Strategy

Defined the two-sided model, agency categories, ranking approach, and buyer journey.

Phase 2 - UX & Brand

Designed a warm editorial look with clear paths to browse, get matched, or list an agency.

Phase 3 - Directory Build

Developed search, category and location filtering, agency profiles, and shortlists.

Phase 4 - Matching & Lead Flow

Built the guided Get Matched flow and quote requests connecting buyers and agencies.

Phase 5 - Content & SEO Launch

Launched articles, guides, and programmatic best-agency pages by category and state.

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Delivered Value

We built a marketplace with more than 37,000 agencies across five categories, searchable by service, budget, and location, with ranked listings, portfolios, and a shortlist workflow that carries buyers from discovery to quote requests. A guided Get Matched flow turns a few questions into a tailored shortlist for buyers who want a faster start.

For growth, the site pairs an articles hub of hiring advice with programmatic “best agencies” pages by category and state, giving Appsli a strong organic footprint from day one. Agencies get their own listing and lead flow, and the whole platform runs on a fast, scalable Next.js foundation ready for the directory to keep expanding.

37,000+ Agencies

The directory launched with tens of thousands of agencies across web development, app development, AI, marketing, and design. Buyers can filter that volume down to a short, relevant list in a few clicks.

3-Step Hiring Flow

Discover, shortlist, request quotes. The site turns a messy research process into a clear sequence that ends in real proposals.

Built-In SEO Engine

Programmatic best-agency pages by category and location plus a growing content hub give Appsli search visibility that compounds as the directory grows.

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