5 Hot Graphic Design Trends for Logos in 2020
Chris Spanos - 08/15/2020
You never get a second chance at a first impression. And for your business, that means a unique, appealing logo.
Just because you are not a professional graphic designer does not mean you can not follow the logo design trends and build yours accordingly.
Lucky for you, we have compiled 5 of the hottest logo design trends for you. Check it out below!
Graphic design trends have a way of repeating themselves. Whether it's an old company revitalizing a logo from decades ago or a new company testing the old school vibe, you will see plenty of throwback designs in 2020.
The 80s neon and pixel, reminiscent of old school video games and rock n roll, have inspired major companies to change up their graphic design logo. Look for these 80s styles making their way into 2020.
3D gradients add a level of dimension and modernization to any logo. Logo design trends in 2020 will include bold-colored tapered gradients to draw attention.
Abstract objects and geometric shapes are a common starting point for these 3D logos. Pair that with a gradient color design, and you have yourself the perfect modern logo. A logo this good should be featured on the home and landing page of your website.
The illusion that an object is floating can draw attention to each feature in detail. Think about the layers of a stacked burger and each component hovering between two others. Now you appreciate the lettuce, onion, pickles, and tomato in all their glory.
The same can be applied to a graphic design logo. Pick an ordinary product and make it extraordinary by adopting a levitation technique.
You may have noticed that some modern logos have taken a very minimalistic approach. However, through repeated advertising and overall popularity, those same graphics are some of the most recognizable in the world.
Do not underestimate the power of a simple design. Let the product or service do the talking and allow brand recognition to grow organically.
If we've learned anything in 2020 so far it's that life is unpredictable. This sense of imbalance or uncertainty had inspired a wave of logo design focused on a distinct lack of symmetry.
Purposefully creating asymmetry or chaos will encourage the consumer to look twice at the logo design. Furthermore, it will distinguish the logo from others in the industry. Make a bold statement with your logo by going against sameness.
Whether you are designing a logo yourself or hiring a qualified professional, knowing the latest logo design trends is a great place to start.
Adopting one of these styles will help you attract the attention of new customers and gain recognition among competitors.
If you are looking for a partner to help you create the perfect logo, contact us today for a free quote.
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