The only curl-care collection

The Goal

CurlyWorld wanted a clean, modern ecommerce website that clearly promoted the brand and made it easy to shop the full lineup—from the core routine products to refresh and accessory items.

Our goal was to turn the products page into a guided shopping experience: help customers quickly understand what each product is for, how the routine works, and what to buy next—without digging through dense pages or unclear navigation.

Phase 1 - Discovery & Scope

Aligned on brand goals, key products, and the shopping experience flow.

Phase 2 - Information Architecture

Organized products around the three-step routine and supporting essentials clearly online.

Phase 3 - Visual Design

Created a clean layout that highlights ingredients, sizes, and reviews upfront.

Phase 4 - Product Page Build

Built product detail pages with clear benefits, usage steps, and add-to-cart quickly.

Phase 5 - Content & Copy

Wrote simple guidance for curl types, routines, and ingredient promise pages.

Phase 6 - QA & Launch

Tested mobile checkout, accessibility basics, and performance before releasing updates live.

Delivered Value

We reorganized the experience around how people actually shop CurlyWorld: they want a straightforward routine, clear product roles, and fast access to key details like what it does, how to use it, and which size to choose.

The result is a storefront that feels lighter and easier to scan—so customers can move from “what is this?” to “add to cart” with confidence, whether they’re buying the core three-step products or grabbing a refresh spray or tools.

Routine-first shopping

Customers can understand the CurlyWorld routine at a glance and shop accordingly. Each core product is positioned by what it does in the process, so it’s easier to choose the right next step.

Ingredient clarity

We surfaced CurlyWorld’s ingredient story in a way that’s easy to scan while shopping. Customers can quickly connect the botanical focus and “water soluble” promise to the products they’re considering.

Cleaner product browsing

The products page is designed to be fast to read and simple to navigate on mobile. Shoppers can compare items, spot key differences, and jump into details without friction.

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