Mobile Horse Listings Marketplace
The Goal
The goal was to create a mobile app where horse owners could list and sell horses through a social-feed style experience—something that feels familiar to scroll, but is purpose-built for buying and selling.
We focused on making the core actions fast: create a listing, browse a clean feed, and help buyers quickly narrow options with filters and saved listings—so the experience feels simpler than trying to manage sales through scattered posts.
Tools Used
Delivered Value
We delivered a feed-first marketplace that supports multiple listing types and the practical tools people need to move from browsing to action—like filtering, saving, and sharing listings without friction.
We also supported the platform’s community angle, including features like “in search of” posts—and aligned the experience with Equinoble’s give-back message that a portion of each listing supports approved equine non-profits.
Feed-first marketplace
A social-style feed makes it easy to browse listings quickly. Buyers can scan, open details, and move on without getting lost. The experience is designed to feel familiar while staying focused on sales.
Filters + favorites
Search filters help buyers narrow down options without extra steps. Users can also save listings to revisit later when comparing horses. This keeps discovery organized and reduces back-and-forth.
Shareable listings
Listings can be shared directly, so owners can loop in trainers, family, or friends. That makes it easier to get a second opinion before reaching out. It also helps sellers spread visibility beyond the app.