A then newly-formed cleaning service, Backlender sought a way to advertise their services and simplify their scheduling process. We helped to design and develop out their online identity.

Backlender website on multiple devices


Backlender wanted to have an online platform that represented their brand— it needed to be straightforward and presentable to give their clients the best possible experience on-site.

Browsing the available options, clearly outlining service areas, and creating a custom scheduling system were decided to be essential for enabling the client’s success online.

The site was developed with a fullstack of HTML, CSS, Node.js, & MongoDB

Backlender website


strategy icon

A collective understanding of Backlenders’s vision was established and a detailed quote that outlined all the desired features and functionality was created and agreed upon.

design icon

Time was dedicated to ensuring there was a clear pathway a new user could follow to understand what services were being offered while a returning user could easily navigate to their respective page within moments.

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A non-template, custom coded, website solution enabled our development team to transition the finalized mock-ups from to a functional final product that was near identical to the design.

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Pre-launch consisted of ensuring the site was free of bugs, mobile responsive, and providing a hosting service. Post-Launch, we continue to provide maintenance.


Home Landing Section

Backlender Process

Backlender Icon

Scheduler / Quote System

Backlender Services

Dev Stack

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© Fortitude Development LLC. 2020