4 Features That Are Must-Haves for Websites in 2020

Like it or not, in almost every aspect of life, humans make quick judgments based on our first impressions. 

For example, a house with no curb appeal will get fewer interested buyers than a house that looks like it could be in a magazine. 

The same principle applies to websites. 

In fact, 75% of consumers say that they believe they can judge a company's credibility based on its website design. 

If your site is missing key features, you could be losing out on customers, plain and simple. 

Keep reading for a list of must-have website features you need to prioritize in 2020. 

1. Live Chat

Let's face it: Everyone is busy. This means that if someone visits your website and can't find what they're looking for, they likely don't have time to leisurely browse until they find it. 

Sure, they could fill out your contact form or send an email, but that also takes time to get a response.

This is just one of the reasons your custom website design should include a live chat feature. This lets your customers and prospects communicate with you in real-time, on their schedule, giving them instant feedback.

Best of all, there are several live chat platforms you can install right on your website to make the engagement even easier. 

2. Mobile-Friendly Design

Smartphones aren't going anywhere, so it's no longer a question of if your website should look good on a mobile device; it's a necessity. 

In fact, a bad mobile experience is one of the main reasons your website may be losing traffic. 

Not only is a mobile-friendly website more convenient for users, but it can also help your Google ranking, meaning your site will be easier to find when people do a relevant search. 

3. Blog

Speaking of Google searches, a key component of whether someone can find your website is Search Engine Optimization (SEO). 

There are many different factors that make up SEO best practices, but one of the most important is relevant content.

For example, if you are a lawn care company, your site should have information about how to take care of a lawn. Blog posts are a great way to naturally incorporate this relevant content. 

This will bring more people to your website and help increase your credibility. 

4. Testimonials

Another of the most important features your website needs is customer testimonials. After all, what better way is there to promote your services than by having your happy customers talk about how great it is to work with you?

If you already have a lot of Google reviews, you can use a plugin to incorporate them into your website, so as you get new ones, they'll automatically be added to your site. 

Or, you can create a separate testimonials page to highlight some of your best reviews. 

We Can Help You Add These Must-Have Website Features

Now that you know about the most important must-have website features, are you realizing that your site needs an upgrade?

We are here to help! We know there is no such thing as a one-size-fits-all website solution, which is why we offer a variety of web development services to give you exactly what you need. 

Give us a call at 732-218-7586 to learn more about how we can help.  

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