5 Key Benefits of Custom Mobile App Development

Custom mobile app development can seem daunting to a small business that has yet to get an application into either of the Big Two App Stores. It's a problem exacerbated when you don't know where to start on programming language and submission requirements.

In the confusion, you may be tempted to go with a plug-and-play service, such as the kind Amazon Web Solutions recently rolled out. Be careful how you launch, though.

These services can seem tempting because they make developing apps "easy." However, the final products often lack these key advantages of custom mobile app development.

1. Built to the Needs of Your Business

Businesses evolve and manifest into new areas when the time is right for them to do so. Yours will be no different.

Creating a new product line or service might not fit into a DIY application. Custom app development ensures that your app will match the current and future needs of your business. It leaves room for you to add new features and make adjustments without depending on the limitations of a cookie-cutter platform.

2. Secured and Maintained With Greater Reliability

Developing applications through a third-party resource that's not committed to the longevity of your business will always place you at their mercy. If that resource happens to go out of business or stops supporting your product, what do you do?

Custom mobile app development gives you more control over the safety and security of your product. It also enables you to make changes to your app without having to go through a committee of people that have other clients.

3. Designed to Improve Communications

A custom app offers greater customer convenience than a website or social media platform. Using a website means the consumer has to be near a computer to enjoy all the features of your site. Social media use is worse because you aren't really in control of how you communicate.

The mobile app experience is more personal. It connects to the consumer's microphone, camera, and notifications after establishing initial permissions. This gives you both a great deal of freedom in how you interact.

4. Increased Revenue Possibilities

Mobile application development is a revenue generator with the marketplace hitting $50 billion in 2020 alone, thanks in part to the long-term effects of COVID-19. If you don't have an app, you're leaving money on the table.

5. Competitive Advantage

Finally, you should consider going with custom app development because it will give you a leg up on the competition. Inevitably, many small businesses, including those in your sector, will try to take the easy way out by not having an app or using a limited service to rush theirs onto the market. Having yours customized to the needs of your business builds a foundation for success.

Custom Mobile App Development Should Be a Top Priority

We hope you can see both the short- and long-term benefits of custom mobile app development for your business. The key is to get your customers more engaged with your brand, and apps ensure you're not limited in this by platform or device.

If you're concerned about a lack of technical know-how or you'd like experts to shepherd your app to market, consider reaching out to Fortitude Development today for a free quote. We have the knowledge and experience to make an app that is uniquely you to drive your company to the next level of consumer engagement.